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Content marketing – a data driven approach

A talk by Lisiane Ndong
Senior Customer Success Manager, Searchmetrics

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About this talk

Discover how data can help you better understand consumer’s needs and identify the right topics for your audience and create more effective content. Lisiane is exploring keyword research, search intent, gap analysis, SERP features and more to demonstrate the huge benefits of incorporating data into content creation and optimization. You will also learn how to match the right content type and format to your audience’s needs.

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