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Convincing clients to try a new outreach tactic'

A talk by Jen Macdonald
Digital Marketing Manager, Glass Digital

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About this talk

In this talk, Jen will cover how digital marketing is changing/evolving and why clients need to re-angle their digital marketing strategies to reflect this. She will discuss ways to convince your client to try new ideas, the benefit of an evolving digital strategy, looking back at industry trends and will give examples of publications that have covered these trends and how Glass Digital have actioned these changes.

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