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Growing a Brand New Domain, at a Global Scale

A talk by Josh Mendelowitz
Digital Marketing Manager - SEO, London Stock Exchange Group (LSEG)

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About this talk

In October 2018, Josh supported the launch of as a brand new domain. By putting SEO at front and center, he managed to grow that domain it into a digital powerhouse with 50% YoY SEO lead growth, millions of visitors and a DA increase from 0 to 79 in two years. Using Refinitiv as a case study, Josh will walk through his 'link enablement' strategy that leveraged Refinitiv's global scale to drive millions of external links that contributed to significant growth in organic search performance.

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