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How Testing Can Stop Product Changes Harming Your Organic Performance

A talk by Emily Potter
Head of Customer Success, SearchPilot

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About this talk

Google's roll out of Page Experience as a ranking signal is the latest episode in the continued blend between the domains of CRO and SEO, making testing the full funnel from acquisition to what users do on your website more important than ever. This talk will explain the theory behind testing website changes for both CRO and SEO, as well as sharing case studies to convince you to bring together your product and SEO teams.

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