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Botify presents: How To Handle SEO For Marketplaces

A talk by Georgie Kemp
Technical SEO Executive, Vinterior

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About this talk

This session is sponsored by Botify. If you add this session to your schedule and opted to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.

Marketplaces made up nearly half of all e-commerce sales globally in 2020, with forecasts to grow even further over the next 5 years. Marketplaces are often challenging to handle with basic SEO e-commerce considerations due to their sheer scale.

This talk will outline the current marketplace landscape, the various conventions that a marketplace site uniquely contains, marketplaces that are doing well, and those that may need a bit of help from an SEO standpoint to help you benchmark. This talk is not limited to those working in the marketplace sector, but will also aim to help all levels of SEOs broaden their e-commerce knowledge.

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