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How To Team Up With UX To Make Change Happen

A talk by Joe Ford
Head of Search, Organic

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About this talk

SEO works tirelessly to improve a website and to do that they have to work well with lots of different teams, making friends with Devs and charming senior stakeholders but there are other teams that want the same thing we want. Ask any UX team and they will likely have very similar goals or changes they want to make to a site, coming together and trying to hit those common goals by using two sets of data instead of in silos can help to push those changes live faster and help to prioritise the work you want.

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