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Persuasion in search: using psychology to optimise our content

A talk by Anna Corbett
Director of Client Success, Base Creative

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About this talk

In this talk Anna will show you how to harness the power of psychology in SEO. Taking a page out of the PPC and CRO handbooks you can use intent matching, emotional targeting, emotive language and cognitive biases to improve engagement in the SERP, on the page and throughout the customer journey.

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