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Spilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks

A talk by Oliver Brett
Senior SEO Manager, Screaming Frog

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About this talk

Ever looked at a site and thought 'yuckkk this is gross!'? If so this talk is for you- we'll explore what gives you a nice/safe/trusting feeling in web design and how you can replicate this on B2B and Ecommerce sites. Especially ugly ones.

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