Spilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks

A Talk by Oliver Brett
Senior SEO Manager, Screaming Frog

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About this talk

Ever looked at a site and thought 'yuckkk this is gross!'? If so this talk is for you- we'll explore what gives you a nice/safe/trusting feeling in web design and how you can replicate this on B2B and Ecommerce sites. Especially ugly ones.

Categories covered by this talk

TYPE - hands-on talks

LEVEL - for all-rounders

TOPIC - E-A-T, SERPs, testing & on-site SEO

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