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Tailoring your SEO strategy around user search queries

A talk by Joanna Beech
SEO Manager, Deloitte

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About this talk

It’s every Search Engine’s goal to deliver web pages that answer a searcher’s query’s. To do this, they monitor user behaviour to learn about the queries people search to ensure they provide the most relevant result. We can harness these insights and tailor our strategies to ensure we get the right audience to our websites and display the correct queries.

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