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Pi-Datametrics presents: The Survival Guide to 2021 Google Algo Updates

A talk by Jon Earnshaw
Chief Product Evangelist, Pi-Datametrics

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About this talk

This session is sponsored by Pi-Datametrics. If you add this session to your schedule and opted to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.

Ever since Google rolled out its first Broad Core update we’ve seen three official and undeniably sizeable SERP shakeups a year - until now! Things have changed! The anticipated Core updates started late this year and the impact pattern has altered. The June Core update has been split into two drops and Core Web Vitals has moved from a drop to a smear, making attritional declines in performance a reality for many by autumn.

In this talk Jon is going to look at exactly how things have changed, what all this means, what we can expect this summer and what we need to do to come out the other side in a stronger position.

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