The True SEO Value of Links - No-Follow vs. Follow Link Experiment

A talk by Sarah Fleming
Creative Digital PR Lead, Kaizen

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About this talk

"All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links.

With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.

So last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites, and for the purpose of the study I only bought no-follow links to one site and follow links to the other.

This presentation will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics."

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