Submit a question

Got a question for our speakers? Submit your questions for our live Q&A sessions

The True SEO Value of Links - No-Follow vs. Follow Link Experiment

A talk by Sarah Fleming
Creative Digital PR Lead, Kaizen

Login to watch this content

About this talk

"All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links.

With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.

So last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites, and for the purpose of the study I only bought no-follow links to one site and follow links to the other.

This presentation will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics."

Proudly supported by

Want to sponsor this event? contact us.