About this talk
"All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links.
With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
So last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites, and for the purpose of the study I only bought no-follow links to one site and follow links to the other.
This presentation will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics."