Why you might actually need to do less SEO for better results

A talk by Mindy Gofton
Head of Marketing Strategy & Innovation, I-COM

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About this talk

Sometimes, reducing the time we spend on SEO activities can lead to better results because achieving SEO perfection is far less important than meeting a client's/stakeholder's objectives. Understanding what activities are most effective at meeting key KPIs and delivering results that keep clients happy will lead to more effective campaigns and better client retention. Learn to better understand what a client wants in order to feel they are getting value for money and how to balance this against the needs of technical SEO.

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